The Mercedes-Benz sales numbers report for October 2011 looks awfully good, sales were up 28.2% for the month and up 12% for the year 2011.This sales surge was felt all the way down the food chain, as, on a personal note, October 2011 was my personal best month in my almost 4 year career in the car business! I should thank all of my customers for that… it was a great October 2011.
The 24 hour news channels talk nothing but doom and gloom for the economy and consumer confidence, but I’m seeing all sorts of small business owners, executives and professionals from all types of industries coming in to take advantage of all the current new Mercedes-Benz deals out there. These people are smart, they’re not just writing checks for big cars because they can, they’re taking advantage of current incentives and programs, historically low finance rates, they’re negotiating good deals because they see VALUE in the current new car market. They are also taking advantage of a historically high trade in prices for their old vehicles due to a strong used car market.
Maybe if FOX News and CNN would report some good news for a change people might feel better about what’s happening in the world. Okay… enough of that… below is the official MBUSA press release (edited a bit for length) and the breakdown of sales by model for October 2011.
For Release: Nov. 1, 2011
MERCEDES-BENZ REPORTS HIGHEST OCTOBER ON RECORD WITH SALES OF 24,449
Sales Up 28.2% for the Month and 12% for the Year
MONTVALE, N.J. – Mercedes-Benz USA (MBUSA) today reported October sales of 24,449 vehicles, a 28.2% improvement over October 2010 (19,076) and the company’s highest October volume on record. On a year-to-date basis, the 206,632 vehicles sold represent a 12% increase over the 184,431 vehicles sold during the same period last year.
The highest volume performers for the month were the C-Class and E-Class model lines. The all-new 2012 sporty C-Class – gateway to the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers – led the pack with sales of 7,084, up 87.9% from October 2010. The 9th generation E-Class followed with sales of 4,516 and the all-new versatile M-Class, finished third in volume with monthly sales of 4,091. Additionally, sales of the 2012 CLS-Class posted a 192.3% increase for the month and sales of the new SLK roadster were up 58.2% over October 2010.
Total diesel units sold for October were up 110.9% with sales of 1,930 (vs. 915 units sold in Oct. 2010).
At the high end, the company sold 13 of its supercar — the SLS AMG — bringing its year-to date sales to 467.
Sales of Sprinter Vans also increased by 104.8% for October with sales of 1,485 – bringing a year-to-date total of 13,937 (up 119.4 %).
Sales of the smart fortwo totaled 327 vehicles for the month (compared to the 367 vehicles sold in October 2010).
Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 5,571 vehicles in October 2011, a decrease of 21.8%. On a year-to-date basis, MBCPO sold 62,929 vehicles, a decrease of 7.6% over the comparable period last year.