It’s that time of the month again, time to look back at the February 2011 sales numbers and see how Mercedes-Benz did. The official MBUSA Press Release is pasted below as well as the sales graph by model. Once again new car sales were led by the C and E class vehicles lines, slightly up over February of 2010. Overall sales were up almost 10% from last year which is an encouraging sign.
It was interesting to see total SLS AMG units sold year to date at153. If they keep that pace going they will sell close to 1000 SLS AMG cars this year, and with the introduction of the SLS AMG Roadster it could even be more than that. Not that a ‘halo car’ has much of an impact on anything other than good publicity and creating an enthusiast following, it’s just interesting to watch the numbers.
Finance specials for March on the C, GLK and M classes may boost their sales further. Conquest and Loyalty programs will surely help the E class along this month. So… without further ado…. the sales report from MBUSA:
MERCEDES-BENZ REPORTS FEBRUARY SALES OF 16,176
Sales Up 5.1% for the Month and 9.5% Year-to-Date
MONTVALE, N.J. – Mercedes-Benz USA (MBUSA) today reported February sales of 16,176 vehicles, a 5.1 % improvement over February 2010 and the highest February volume since 2008. On a year-to-date basis, the 33,449 vehicles sold represent a 9.5% increase.
The highest volume performers for the month were the C- and E-Class model lines. The sporty C-Class – the gateway to the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers – lead the pack with sales of 4,479, up 5.5% over February 2010. The 9th generation E-Class continued its strong momentum with sales of 4,203, up 4% over February 2010.
MBUSA’s versatile SUV, the M-Class, followed in volume with sales of 1,924, up 16.3% compared to February 2010 while the compact GLK SUV trailed closely with sales of 1,853. At the high end, the iconic SL-Class was up 83.7%, followed by the commanding G-Class, up 40% and the CL flagship coupe increased by 35.1%. The company also sold 83 of its supercar – – the SLS AMG — bringing its year-to-date sales to 153.
Sales of Sprinter Vans increased by 38.3% for the month to 712 and to 1,587 on a year-to date basis, up 66.9%.
Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 5,860 vehicles in February; a 4.8% decrease when compared to February 2010 (sales of 6,153 vehicles). On a year-to-date basis, MBCPO sold 12,303 vehicles, a decrease of 0.6 % over the comparable period (with sales of 12,382).
About Mercedes-Benz USA
Mercedes-Benz USA (MBUSA), headquartered in Montvale, New Jersey, is responsible for the distribution, marketing and customer service for all Mercedes-Benz and Maybach products in the United States. MBUSA offers drivers the most diverse line-up in the luxury segment with 12 model lines ranging from the sporty C-Class to the flagship S-Class sedans and the SLS AMG supercar.