As luxury auto sales hit record numbers during the first quarter of 2013, the sales race between Mercedes-Benz, BMW and Lexus is heating up. Dealerships are looking for new ways to differentiate themselves and offer their customers something new and innovative. Mercedes-Benz Sprinter van sales are brisk across the U.S. Mercedes-Benz trucks and commercial vehicles are the norm in Europe. Sears Imports Mercedes-Benz in Minnetonka, a family owned car dealership for more than 40 years, continues to innovate with their announcement of a business expansion in to the lucrative Mercedes-Benz commercial vehicles market, specifically, the funeral coach market, hearses based on the Mercedes-Benz E class.
It’s this type of innovation that has kept Sears Imported Autos in Minnetonka, MN at the forefront of Mercedes-Benz sales and customer service over the years. To say Sears a full service dealership is an understatement, they take care of their customer’s vehicle needs throughout their lives, and now, beyond.
“Sears is a unique company in that we’re willing to take calculated risks to enter a new market if we think it can work” says Mike Roeder, General Sales Manager at Sears Imported Autos about their foray into the funeral coach market.
“The baby boomers aren’t getting any younger,” says Gary Emfield, new Mercedes-Benz manager at sears Imports, “after polling a number of local funeral homes regarding their transportation needs it became clear that a high end option for funeral coaches was grossly lacking, we’re simply offering an alternative to the typical Cadillac or Lincoln hearse.” Emfiled is optimistic about the new segment “Our first three units are already spoken for, due to be delivered to local funeral homes later this month.”
It’s true, Europeans have been taking their ‘last rides’ in Mercedes-Benz hearses for more than 50 years. Sears Imports believes their clients who drove Mercedes-Benz vehicles throughout their lives, will appreciate taking their ‘last ride’ with dignity in a Mercedes-Benz.
Teaming up with the German firm Huiskamp Carrosserie, makers of specialty vehicles for over three decades in Germany, Sear Imports hopes to deliver between 100 and 125 units throughout the United States during 2013. “We are the exclusive Huiskamp representatives in the United States” reports Roeder, “We’re making the investment, we knew we wanted an exclusive deal with Huiskamp, it’s the only way we would have done it.”
For more information on these new Mercedes-Benz hearses, please feel free to contact me directly… Dave Tobin, 952-512-6685, you only go around once, right?
(See date on this post below… April Fools!)