Mercedes Benz USA has released the 2011 sales report! It confirms the biggest sales year ever! The official count from MBUSA is 264,460 vehicles in 2011, almost a 20% increase over the total sales number in 2010. November was a huge month for Mercedes-Benz sales, December proved tobe a big month as well. December 2011 sales numbers were up slightly more than 30% over December 2010, a huge increase. As usual, the C class represented the largest sales volume, E class sales were brisk while the new M class SUV continued to sell at dealerships as fast as they could arrive from the Alabama factory. Check the sales chart by model for December below as well as the official MBUSA press release.
If you keep track of the sales battle between the luxury brands, you have probably seen that BMW was the leader in total volume in 2011, Mercedes Benz was a very close second and Lexus was third. It’s the first time in many years that Lexus wasn’t the top volume seller. The tragic earthquake in Japan disrupted Lexus sufficiently this year to set just about every link in their supply chain back, far enough to make way for BMW and Mercedes to slide into the number one and two sales volume slots.
We’ll have to see what 2012 brings… there are plenty of people still talking nothing but doom and gloom for the economy, but I talk to plenty of people, every day, who are doing very well and expect things to only get better. (official press release below).
MERCEDES-BENZ RECORDS THE HIGHEST YEAR ON RECORD WITH SALES OF 264,460
For Release: Jan. 4, 2012
MONTVALE, N.J. – Mercedes-Benz USA (MBUSA) today reported 264,460 vehicles sold in 2011, representing the highest annual volume on record with a 17.5% increase over the 225,007 vehicles sold during the same period in 2010. On a month-to-date basis, 28,006 vehicles were sold in December, a 30.4% improvement over December 2010 (21,469).
The all-new sporty C-Class – the gateway to the Mercedes-Benz brand for younger and first time Mercedes-Benz buyers – was the volume leader for the year with sales of 69,314, up 17.9% over its year-to-date volume in 2010. The 9th generation E-Class followed with sales of 62,736, and the all-new versatile M-Class rounded out the top three with sales of 35,835. Total diesel units sold in 2011 numbered 14,358, an 85.2% increase over the same period last year.
For December, sales at the high-end continued strong as the 2012 CLS-Class posted an increase of 155.2% for the month. The company also sold 86 of its supercar — the SLS AMG — up 79.2% from December 2010, bringing its year-to-date sales to 722.
Separately, sales of Sprinter Vans also increased by 15.7% in December with sales of 1,595 – bringing a year-to-date total of 16,577 (up 93.7 % for the year).
Sales of the smart fortwo totaled 710 vehicles in December, up 24.6% for the month (compared to the 570 vehicles sold in December 2010). For the year, smart brand sales were 5,208 (compared to 5,927 sold in 2010).
Additionally, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,112 vehicles in December 2011, a decrease of 3.5%. On a year-to-date basis, MBCPO sold 74,571 vehicles, a decrease of 7.6% over the comparable period last year.
About Mercedes-Benz USA
Mercedes-Benz USA (MBUSA), headquartered in Montvale, New Jersey, is responsible for the distribution, marketing and customer service for all Mercedes-Benz and Maybach products in the United States. MBUSA offers drivers the most diverse line-up in the luxury segment with 14 model lines ranging from the sporty C-Class to the flagship S-Class sedans and the SLS AMG supercar. MBUSA is also responsible for the distribution, marketing and customer service of Mercedes-Benz Sprinter Vans and smart in the US. More information on MBUSA and its products can be found at www.mbusa.com, www.mbsprinterusa.com and www.smartusa.com