March sales numbers for Mercedes-Benz are in and they look pretty good, in fact, the best March and 1st Quarter ever (see actual sales numbers by vehicle class below and the the MBUSA press release below that). Things are looking good for 2011 as whole as dealerships gear up for the spring and Summer selling season. Here in Minnesota we’ve seen a serious increase in dealership traffic now that the snow has started to melt away.
People seem much more comfortable today when buying a car than they did a year ago based on a silver lining appearing on the dark economic cloud that’s been hanging over us for so long. There seems to be more optimism about the economy and plenty of people excited to take advantage of the great deals that Mercedes-Benz is offering new customers in the form of lease and finance specials and the great deals being offered to current lease and finance customers in the form of “Loyalty Programs” and rebates and incentives only available to current Mercedes-Benz customers. Here are the March 2011 Mercedes Benz Sales Figures:
Here is the official MBUSA PRESS RELEASE:
MERCEDES-BENZ REPORTS BEST MARCH AND FIRST QUARTER ON RECORD WITH SALES OF 22,546
Sales Up 12.6% for the Month and 10.7% for the First Quarter
MONTVALE, N.J. – Mercedes-Benz USA (MBUSA) today reported March sales of 22,546 vehicles, a 12.6 % improvement over March 2010 and the company’s highest March volume and first quarter on record. On a year-to-date basis, the 55,995 vehicles sold represent a 10.7% increase.
The highest volume performers for the month were the C- and E-Class model lines. The sporty C-Class – the gateway to the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers – led the pack with sales of 6,542, up 8.9% over March 2010. The 9th generation E-Class continued its strong momentum with sales of 6,107, up 21.1% over last year.
MBUSA’s versatile SUV, the M-Class, finished third in volume with sales of 2,792, up 29.6% compared to March 2010. The R-Class crossover also made gains with sales up 76.7% year-to-date, followed by the commanding G-Class, up 59.7% over March 2010. The company also sold 102 of its supercar — the SLS AMG — bringing its year-to-date sales to 255.
Sales of Sprinter Vans increased by 175.1% for the month, with sales of 1,062 – bringing a year-to-date total of 2,649 – up 98.1%.
Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 7,236 vehicles in March, a 7.2% decrease when compared to March 2010. On a year-to-date basis, MBCPO sold 19,539 vehicles, a decrease of 3.2 % over the comparable period last year.
About Mercedes-Benz USA
Mercedes-Benz USA (MBUSA), headquartered in Montvale, New Jersey, is responsible for the distribution, marketing and customer service for all Mercedes-Benz and Maybach products in the United States. MBUSA offers drivers the most diverse line-up in the luxury segment with 12 model lines ranging from the sporty C-Class to the flagship S-Class sedans and the SLS AMG supercar.